Vehicle Branding in Dubai

Be honest about what the vehicle is for

A vehicle that spends the day parked at customer sites is genuinely useful advertising. A vehicle that lives in a yard is not, and wrapping it is money spent on being seen by your own staff.

That distinction decides whether you want a full wrap or clean door lettering, and the difference in cost is large.

What actually gets read

A moving vehicle is read for about two seconds at a junction. That allows:

• What you do — three words at most
• A phone number — large, and the single most important element
• Your name

Everything else is decoration. Service lists and paragraphs on a van are read by nobody.

Material matters more here than almost anywhere

Cast vinyl with a UV laminate — conforms to curves and recesses, lifts cleanly at end of life. The right answer for wraps and for any leased vehicle.

Calendered vinyl — cheaper, fine on flat panels, does not like curves, and harder to remove after a long baking.

In Dubai the laminate is not optional. Unlaminated print fades visibly within a year, and horizontal panels go first.

How this is delivered

Falcon designs the graphics and prints and laminates the vinyl. Application to the vehicle is carried out by a professional fitter, since a good wrap is a fitting skill rather than a printing one.